Thats Right BMW’ers - TOP 5 IN THE WORLD! 

Had to Blog about this because really why not!  We are proud of our product and with over eleventy thousand and something companies out there to be ranked in the Top Five IN THE WORLD!  Why not spread the word a little wider.

This just in:  NEW YORK, June 8, 2011 /PRNewswire/ — Google and Apple share the top spot in a study of the world’s most reputable companies conducted by Reputation Institute. Disney, BMW, and LEGO round out the top five in the 2011 Global RepTrak™ 100, a consumer study developed by Reputation Institute to assess the reputations of 100 of the world’s most prominent companies.  The study provides an assessment of the global reputation landscape—the companies that are most liked, trusted, and respected by over 48,000 consumers across 15 countries.

 “To build a strong reputation on a global level requires a broad platform that covers all seven dimensions of reputation, including Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership, and Performance,” says Reputation Institute Executive Partner Nicolas Georges Trad. “Companies need to integrate reputation management into the way they do business.”  A second key finding of the study is that companies generate tangible benefits from building strong emotional bonds with consumers.  Across the 15 largest countries in the world, companies with strong reputations receive, on average, three times the support of their less reputable competition.  

The Impressive Details:  About the Global RepTrak™ 100 Study

In January 2011, Reputation Institute measured the reputations of more than 1,000 of the world’s largest companies in their home countries.  The highest rated companies across 41 countries were then selected as candidates for a second study that rated these companies provided they had above average home country reputations and a global footprint.  The outcome of the first study was a roster of 100 companies—The Global RepTrak™ 100—that are well regarded at home and are exporting their reputations around the world.  

In April 2011, online consumers were invited to rate the Global RepTrak™ 100 in each of 15 countries: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, United Kingdom, and United States.  Each respondent rated a maximum of five randomly assigned companies from the list with which they were somewhat or very familiar with, using Reputation Institute’s standardized RepTrak™ Pulse methodology. In interpreting results, all RepTrak™ Pulse scores that differ by more than +/-0.5 are significantly different at a 95% confidence level.

 The 2011 Global RepTrak™ 100: The World’s Most Reputable Companies